SograpeWine & Spirits
Sogrape Multisite Platform
Unified monorepo for 8+ wine brand websites with atomic design system. 10x faster development, 25x cost reduction.
Next.jsVercelDatoCMS
Rodrigo
Barona
Building digital products at the intersection
of design and engineering
I help companies ship better digital products—faster. From enterprise platforms to design systems, I bridge the gap between what designers dream and what engineers build.
Currently
Enterprise Solutions & Architecture at VML
Co-Founder & CTO at Eleva.care
Open to
Product-focused roles in developer tools, platforms, or digital products
Based in
Lisbon, Portugal
What I Do
01
AI Integration & Product Innovation
Spearheading AI-powered platforms and content management systems that drive measurable efficiency gains for enterprise clients.
02
Composable Architecture
Designing scalable, headless stacks with Next.js, Vercel, and modern CMS solutions that reduce time-to-market and increase flexibility.
03
Enterprise Digital Transformation
Leading technology-driven transformation initiatives across global markets, from strategy to execution.
04
UX Strategy & Design Systems
Building atomic design systems and UI kits that ensure consistency while enabling rapid iteration for diverse brand portfolios.
Selected Work
Ageas / MédisInsurance & Healthcare
Health Ecosystem Platform
Commerce platform evaluation for marketplace. Evaluated 30+ solutions, strategic platform selection aligned with business constraints.
Platform StrategyCommerceMarketplace
Philip Morris InternationalB2B2C · 11 Markets
PMI OPEN Platform
Unified sales force, retailer, and consumer communication across 11 markets from Switzerland to Australia.
Salesforce DTEVercelEdge Functions
VodafoneTelecommunications
Digital Transformation
Enterprise digital solutions and modern frontend architecture for consumer-facing platforms.
Next.jsDesign SystemsPerformance
DanoneConsumer Goods
Consumer Digital Experience
User-centric digital platforms focused on consumer engagement and brand experience.
UX StrategyDigital PlatformsAnalytics
Grupo FersilIndustrial Manufacturing
Product Experiences
3D models and AR integration for complex product catalogs. Immersive discovery without physical samples.
Next.js3D/ARDatoCMS
How I Work
01
Design-led discovery
Starting with user needs and business goals, not technology. Prototyping ideas early to validate direction.
02
Proof-of-concept mindset
Shipping working code fast to get real feedback. Preview deployments bring stakeholders in from day one.
03
Edge-first performance
Architecting for speed by default. Static generation, edge functions, and global CDN distribution.
04
Documentation as a product
Building docs for editors, marketers, and engineers. Reducing friction so teams move independently.
Mentions & Writing
“Great digital products come from bridging the gap between design intent and engineering execution—when both disciplines work from a single source of truth, you move at the speed of culture.”